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| OBJECTIVES AND SERVICES |
We accomplish our three-fold objective of increasing your revenues,
publicity and brand name recognition within the Religious Market
through our following comprehensive services:
BUSINESS OVERVIEW
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Develop Business Plans
We will develop a comprehensive business plan for your company’s
entrance or expansion in the Religious Market.
PRODUCT
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Design Product, Services & Experiences
If your product or service requires “adaptation” for the Religious
Market, we assist in product development and aligning your services
and customer experiences with the unique needs of the faith-based
community.
MARKETING
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Craft Positioning, Branding, & Messaging
We craft your company’s positioning, branding, and messaging within
the Religious Market, in order that it will resonate with the
faith-based community.
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Perform Market Research
The only real way to know what your customers, non-customers and
prospects are thinking is to ask them. The more you know, the better
you will serve them. We will perform field market research, as well
as conduct secondary research on markets and products.
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Facilitate Strategic Planning & Marketing Retreats
In order to be successful within the Religious Market, you must
first develop a sales and marketing strategy in regards to catering
your products and services to this segment. We assist and facilitate
this process through strategic planning and hosting marketing
retreats.
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Conduct Religious Sales & Marketing Audit
We can conduct an abbreviated or comprehensive religious sales and
marketing audit; primarily researching and analyzing your company’s
current status within the Religious Market – ranging from current
religious sales to customer profile to market-share to brand
recognition within faith-based community.
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Build Brochures, Videos, Website & Collateral Materials
As every word and image conveyed to the Religious Market is
critical, we will write the brochure, videos, website and collateral
material from beginning to end and assist with overall development –
while working hand-in-hand with your personnel to ensure the message
is commensurate with your company’s personality, products &
services.
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Fashion & Implement Religious Market Loyalty Programs
Whether your company currently offers loyalty programs or not, we
can tailor-make a loyalty program for your faith-based clientele. As
the Religious Market is recognized as one of the most brand loyal
consumers, it is imperative that you capitalize on this vital
characteristic and attribute of the faith-based community.
ADVERTISING
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Create Advertising Campaigns
Is your message compelling to the Religious Market? Does it build
interest, awareness and sales within the faith-based community? When
and where should you advertise? We assist in developing advertising
campaigns for the Religious Market, as well as creating and placing
advertising.
PROMOTIONS
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Unveil Promotions Campaigns
Discounts, special events, contests, loyalty programs – the
possibilities are endless. Promotions are measurable and quick to
execute. We’re ready to unveil a sales promotion campaign to the
Religious Market for your company.
SALES
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Execute Sales Campaigns
We can execute sales campaigns on behalf of your company and/or in
conjunction with your sales force. Sales campaigns can include
calling/telemarketing, personal visits, direct mail, email,
attending or exhibiting at tradeshows, and the like.
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Conferences, Seminars
Conferences and seminars are one of the best ways to educate your
suppliers, vendors, and consumers about your Religious Market
products and services. We can make these events not only successful
by providing key speakers, resources, and a program outline, but
also making them very beneficial in regards to sales and visibility.
PUBLICITY
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Launch Media Campaigns & Generate Publicity
As no brand leaders exist in the Religious Marketplace for most
industries, we will generate publicity for your company’s products
and services within the Religious Market – primarily via the
religious, industry, and news media. Our goal is to increase your
brand name recognition within the faith-based community.
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Represent in the Religious Marketplace
As we are “known entities” within the Religious Marketplace, we can
represent your company or organization within the trade and
faith-based community. We can represent via the media, speaking
engagements, conferences, writing articles, etc.
PERSONNEL
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Identify, Recruit, & Train Company and Sales Personnel
Your personnel and sales force are one of your company’s key assets
and competitive advantages. We can assist in recruiting and/or
training your management or associates about the Religious Market,
and in particular about selling, marketing, and developing product
for the faith-based community.
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Carry Out Executive Level Senior Search
Locating and recruiting the best talent demands specialized
knowledge and skill. We assist companies in all industries in their
search for senior management with religious market experience and
expertise.
SEMINARS & EXECUTIVE BUSINESS CONSULTATIONS
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Seminars & Executive Business Consultations
We provide industry specific, religious-market-focused seminars and
business consultations for senior management and/or key company
personnel (one or multiple days). These presentations, meetings, and
events are catered to the needs of your company, and typically cover
one or more of the following:
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Religious Market Overview
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Religious Market & Your Industry
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Religious Market & Your Company
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