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| RELIGIOUS MARKET |
At $50 billion, the Religious Marketplace is one of the most
lucrative, yet underserved segments in America.
Top 10 Facts about the Religious Market:
» Religious spending in key economic industries (books, music,
videos) is 5%.
» Six out of 10 Americans consider faith "very important."
» Extremely loyal (repeat customers)
» Very resilient
» Groups-driven
» Possesses strong affinity
» Purchases both “religious” and secular products/services
» Comprised of all demographics: Retired, 55+, Baby Boomers,
Families, Singles, Young »
»»Professionals, Young Adults, Youth
» 180 million people comprise the faith-based community in
America
» 400,000 churches and religious institutions in America
Taken collectively above, the Religious Market in America
constitutes one of the most powerful sectors of the American
economy. In fact, the majority of Americans constitute this
market in one form or another – they are your family, friend,
neighbor, co-worker, industry colleague, or person who delivers
your mail. This market purchases virtually every product and
service, either individually or collectively – ranging from
travel to real estate to financial activities to food/drink to
books/music/videos to health, educational and technology
services.
Yet, most companies have not successfully tapped into this
lucrative and vast market. Why not? For many organizations,
there simply exists missing expertise, finances or in-house
personnel on how to successfully market, sell, and/or develop
product for the Religious Market. This is where we can assist.
We can provide your company with the necessary knowledge,
personnel, and return on investment.
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